Please see Table 2 and 3 (at end of paper) for the initial codes in which the words were used. Please see Table 4 for the 1st and 2nd order themes and consolidated codes developed from the initial codes. Have confidence in Chiropractor”; “The chiropractor has a reassuring, confident and competent manner which helps you to feel relaxed. Thorough and professional service.”Unspecified professionalismExamples of unspecified professionalism included: “very friendly but always professional”; “very professional”; “Total professionalism at all times”. Did not feel valued as a personSome respondents did not feel valued as people and thought that appointment times were inconvenient and waiting times too long.