Airlines Want to Stop ‘Travel Hack’ JSX From Luring Rich Flyers Away

March 14, 2024

In less than a decade, JSX has gone from operating just 641 flights over 6 routes, to almost 35,000 over 48. That revenue milestone would be an “appropriate time” to consider selling shares to the public, Wilcox said. Wilcox said he could also see one of JSX’s airline investors, such as United Airlines Holdings Inc., buying the upstart. The big airlines “don’t want to deal with a new kind of business model,” Wilcox said. In 2022, United Airlines invested and JSX had another big year, surpassing 30,000 flights for the first time.