Amazon Prime Video Ad Tier Sparks Class Action Lawsuit From Subscribers

February 13, 2024

Amazon is facing a lawsuit accusing it of misleading Prime subscribers by charging them an additional fee to stream movies and TV shows without ads. In 2023, Amazon, which declined to comment, announced plans to turn on ads for all Prime Video viewers. But when Amazon altered its terms, users who had signed up for annual subscriptions were also impacted. It also alleged that many subscribers intended to sign up solely for Prime Video, which is a lower-cost option. Amazon was also sued in 2020 for unfair competition and false advertising over the company reserving the right to end consumers’ access to content purchased through Prime Video.