‘Better martyrs’: the growing role of women in the far-right movement

August 14, 2023

Researchers who track how the far right in the US mobilizes, self-promotes and recruits are reporting that women are playing a growing role in the movement. They often work behind the scenes to advance conspiracy theories through social media and softly attract new women into the fold. “[Far-right women] have a lot more power than you think,” said Dr Sandra Jeppesen, a professor of media and communications at Lakehead University in Ontario, Canada. The most high-profile far-right conservative women are involved in social media production because they fit the mold of what Llanera calls “the acceptable faces of conservative propaganda”. Even so-called “Tradwives” – such as the TikToker Estee Williams, who promotes strict adherence to traditional gender roles – generate income from their social media content.