Bud Light releases new ad with Kansas City Chiefs star Travis Kelce in bid to win back male drinkers

The embattled beer giant released a new 15-second spot on Sunday showing Kelce cracking open Bud Light cans and aggressively grunting with several other men. The advert was a clear marketing U-turn after backlash to the company's previous collaboration with trans star Dylan Mulvaney devastated the brand financially. Kansas City Chiefs star Travis Kelce (left) has seen his new advert with Bud Light panned for being 'desperate'The new advert, titled 'Backyard Grunts with Travis Kelce', appears to be an attempt to claw back male drinkers turned off by its recent marketing choices. The fallout cost the company billions and saw it lose its place as America's number one beer brand. In some stores the abrupt end of Bud Light sales has even seen the beer sold for cheaper than water as retailers report a 50 percent drop in sales.