Bud Light Sales Collapse Over July 4th Holiday

July 17, 2023

Bud Light sales suffered a major decline over the July 4th holiday weekend as the boycott against the brand continues, industry data shows. Bud Light sales plunged by 23.6% in the one week period ending July 8th compared to 2022 levels, according to Nielsen IQ dollar sales data provided to the Daily Caller by Bump Williams Consulting. In the four week period ending July 8th, Bud Light sales dropped by 27.1% as the consumer boycott against Bud Light continues. (RELATED: Some Beer Distributors Believe Bud Light Boycott Could Be Permanent, Surveys Say)The Bud Light boycott was intensified by unearthed comments from Bud Light marketing executive Alissa Heinerscheid where she trashed the brand’s “fratty” and “out of touch” image. The transgender influencer accused Anheuser-Busch of abandonment after the Bud Light boycott began.