CNN Aims to Dunk on Fox News in March Madness Promo Blitz (EXCLUSIVE)

March 18, 2023

Fox News Channel is not mentioned in the promo script, reviewed by Variety, but the references are clear. “As the industry is acutely aware, the CNN brand is suffering from their own March Madness — just look at what they’ve done for CNN+, ‘CNN This Morning,’ ‘CNN Primetime’ and Warner Bros. Warner Bros. Fox News draws significantly bigger audiences than CNN, and by dint of the size of its viewership, more of every crowd CNN would like to attract. “Some of these other networks look like we look, and even call themselves terms that are consistent” with what CNN does, said David Zaslav, CEO of Warner Bros.