Elon Musk Figured Out the Media’s Biggest Weakness

A vapor trail of broken Musk promises and failed predictions, all of which became news stories, have been documented by the elonmusk.today website. When not making news by making promises, Musk enters our news diet by insulting people. A grateful press appreciates how the wow factor of a Musk publicity stunt makes the routine coverage of quarterly reports, city council meetings and weather seem mundane. According to Ashley Vance’s book, Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, Musk ordered his Tesla staff to produce at least one barnburner of a public relations announcement a week to stimulate interest in the company’s cars. Send your favorite empty Musk stunt to [email protected].