Elon Musk Is Alienating Future Tesla Buyers, Heatmap Poll Finds

March 23, 2023

Some 36% of Americans who want to buy an EV in the future say Musk’s actions are making them less likely to get a Tesla, the poll finds. That’s slightly larger than the 31% of prospective EV buyers who say that Musk is making them more likely to purchase a Tesla. Some 44% of Democrats and left-leaning independents say Musk has made them less likely to look at a Tesla, the new poll finds. But the Heatmap poll did not have only bad news for Musk. According to the Heatmap poll, roughly half of Democrats — but only 27% of Republicans — say that they plan to buy or lease an EV in the future.