‘Facekinis’ become popular in China as temperatures soar

July 25, 2023

In scorching Beijing, “facekinis” are the hottest new fashion as surging temperatures shatter records. Facekinis – full-face masks with holes for the wearer’s eyes and nose – separate sleeves to cover arms, as well as wide-brimmed hats and lightweight jackets made out of UV-resistant fabric, have become especially popular. “Compared to before the pandemic, two or three years ago, this year is much, much better than previous years. Many female consumers in east Asia favour fair skin, and sun protection products are also popular in neighbouring countries such as South Korea. Chinese state television on Wednesday showed tourists taking selfies next to a 12-metre-tall thermometer that displayed a real-time surface temperature of 80C at the Flaming Mountains in Xinjiang.