Fireball Cinnamon Faces Lawsuit Over Mini-Bottles That Don’t Contain Whiskey – NBC Bay Area

January 26, 2023

A class-action lawsuit has been filed in Cook County, Illinois against the makers of Fireball Cinnamon over what the plaintiff alleges is purposefully misleading packaging. Made by parent company Sazerac, Fireball Cinnamon is a suite of products that include malt-based and wine-based alcoholic beverages made to “capture the essence” of the original Fireball Cinnamon Whisky — but don’t contain any actual whiskey. Lawyers for the plaintiff provided images of both Fireball Cinnamon Whisky and Fireball Cinnamon for comparison. A representative for Sazerac, the makers of both Fireball products, tells the company does not comment on ongoing litigation. “Unlike Fireball Whisky, Fireball Cinnamon malt or wine based products can be sold in beer, malt beverage and wine stores for our fans who want a wider variety of convenient shopping locations,” it reads.