New survey data from Brown University’s student newspaper provides further evidence that the increase in LGBT identification is driven by social pressures. "Over the past decade, LGBTQ+ identification has increased across the nation, with especially sharp growth at Brown." The idea of LGBT identification as a social contagion is one that continues to draw criticism among academics. But the notion that social pressure plays a role in LGBT identification is only controversial because the group is a sacred cow. However, the idea that peer pressure plays a role in our behaviors and lifestyles is acknowledged in other less controversial areas.