From bone smashing to chin extensions: how ‘looksmaxxing’ is reshaping young men’s faces

February 15, 2024

It’s not clear how far mainstream looksmaxxing has moved away from its roots in online “incel” (involuntarily celibate) communities. “I’m looking to vertically extend mine by a few millimetres.”James says he stays out of the more toxic corners of the looksmaxxing forums. It also went viral in the looksmaxxing forums, fuelling a scepticism bordering on contempt among original members of the community for brash TikTok arrivistes. Promoted by looksmaxxers as a face hack, mewing has gone mainstream, with more than 1bn mentions on TikTok. Bone grows back to fill the gap, which can push the chin down or forward by several millimetres.