Getting rich isn't the American Dream anymore, says new survey—here's how people define success instead

July 04, 2023

The "American Dream" has long been equated with economic achievement and wealth. "The American Dream is changing, according to small-business owners," Fara Howard, GoDaddy's chief marketing officer, tells CNBC Make It. Small-business owners are often considered a litmus test for the American Dream, as some entrepreneurs see startups as an opportunity to climb the socioeconomic ladder. Despite new definitions of the American Dream, survey respondents said that lack of access to technology, education and affordable health care still stand as barriers. "American small-business owners are thinking beyond revenue and sales growth when they consider what the American Dream means to them," Howard said in a statement last week.