Google started Bard as a webpage on its own rather than a component of its search engine, beginning a tricky dance of adopting new A.I. “It’s important that Google start to play in this space because this is where the world is headed,” said Adrian Aoun, a former Google director of special projects. Google has been racing to ship A.I. It declared a “code red” in response to ChatGPT’s release, making A.I. And it spurred teams inside the company, including researchers who specialize in studying the safety of A.I., to collaborate to speed up the approval of a wave of new products.