Instagram Threads app launches early as "friendly" place

July 06, 2023

Elon Musk’s blunders with Twitter are gifting Mark Zuckerberg an opportune opening for a new rival app. A web version of the service reportedly went live during the day Wednesday, according to The Verge, and showed posts from Netflix, Gary Vee and Mark Zuckerberg. The latest: Enter Meta's Threads. Just look at Reels, for example, a feature modeled from TikTok and now a huge driver of time spent on Meta’s Instagram. And in the early days of Instagram Stories, usage of the feature grew multiple times faster than Snapchat’s whole app — where it originated.