Logan Paul’s Prime Energy Drink Under Scrutiny Over High Caffeine Content

Prime offers two kinds of beverages: Prime Hydration, a sports drink that does not contain caffeine, and Prime Energy, a highly caffeinated drink. “Many physicians have serious concern for Prime, and I write to specifically urge your agency to investigate Prime for its claims, marketing and caffeine content,” Senator Schumer wrote. The company added that the beverage had caffeine levels comparable to other top-selling energy drinks and that Prime was compliant with F.D.A. Over the past five years, sales in the energy drink industry have surged from $12 billion to $19 billion, according to Circana, a market research firm. This isn’t a good night’s sleep followed by a nutritious meal, this is a caffeine rush followed by a crash.”The post Logan Paul’s Prime Energy Drink Under Scrutiny Over High Caffeine Content appeared first on New York Times.