'Machine customers' are already among us, and they number in the billions

February 21, 2024

Gartner forecasts that number will rise to 15 billion by 2028, and the firm's research shows that CEOs estimate 15% to 20% of their revenue will come from machine customers by 2030. Machine customers can receive messages such as advertising, offers, email and information from the surrounding environment, Scheibenreif said. And Italy-based iProd has a platform that can accommodate the requests of machine customers located in a manufacturing environment. How to get ready for machine customersIT executives should put in place a game plan for supporting machine customers now, if they haven't already. CIOs and other technology leaders need to determine how machine customers might change their companies' go-to-market approach.