© Thomson Reuters Mercedes-Benz holds a strategy update event focused on software in CaliforniaAutomakers new and old are racing to match software-powered features pioneered by Tesla, which allow for vehicle performance, battery range and self-driving capabilities to be updated from a distance. This is a more conservative estimate as a proportion of total revenue than others like Stellantis and General Motors have put forward. "We take a prudent approach because no-one knows how big that potential pot of gold is at this stage," Kaellenius said. © Thomson Reuters Mercedes-Benz holds a strategy update event focused on software in CaliforniaGOOGLE PARTNERSHIPMercedes said the collaboration with Google would allow it to offer traffic information and automatic rerouting in its cars. Other carmakers like General Motors, Renault, Nissan and Ford have embedded an entire package of Google services into their vehicles, offering features like Google Maps, Google Assistant and other applications.