'Mob wife' is flashy fashion look of early 2024

February 04, 2024

Kylie Jenner's sunglasses were very Mob Wife at the Jacquemus show in January (Valery HACHE)"Mob wife" is the dominant fashion look of early 2024: knowingly over-the-top, even trashy -- the tough woman who has fought her way to money and power and isn't afraid to show it off. Millions of TikTok users have suddenly become obsessed with the look of women on "Goodfellas", "Scarface" and "The Sopranos" -- or even the cold, hard style of Melania Trump. The look leans hard on the 1980s -- faux fur over lots of black including tight stockings, leather, Lurex and sky-high heels. TikTok star Mikayla Nogueira (15.3 million followers) posted a wildly popular tutorial on how to do 'mob wife' makeup: heavy kohl around the eyes, fake eyelashes and a "dark red lipstick". In the pendulum swings of fashion, "mob wife" is the natural reaction to last year's "quiet luxury", in which the ultra-wealthy sought to play down their vast riches with discreet and sober outfits.