Music streams for 2023 hit 1 trillion in record time. Latin and K-pop artists are big reasons why

July 13, 2023

LOS ANGELES (AP) — Is non-English language music the future of the music business? The global music industry surpassed 1 trillion streams at the fastest pace, ever, in a calendar year, Luminate’s 2023 Midyear Report has found. Additionally, Luminate found that two in five — or 40% — of U.S. music listeners enjoy music in a non-English language. And a whopping 69% of U.S. music listeners enjoy music from artists originating outside of the U.S. “K-pop fans are, unsurprisingly, some of the most enthusiastic fans across physical formats,” Marconette says.