Musk Forced Algorithm Change to Help Boost His Tweets, Platformer Says

February 15, 2023

As a result of his request, Twitter excluded Musk’s tweets from filters designed to improve the quality of users’ timelines, Platformer said, and artificially boosted them by a factor of 1,000. Users across Twitter complained about seeing an abundance of the owner’s missives on the day following the Super Bowl. Musk tweeted liberally about Twitter and its functionality after the publication of the report, but didn’t address its content. Earlier, he tweeted a meme suggesting his tweets were going to be force-fed to Twitter users. Most Read from Bloomberg Businessweek©2023 Bloomberg L.P.