New AI-video tool by maker of ChatGPT worries media creators

February 17, 2024

Thomas Bellenger, founder and art director of Cutback Productions, has been carefully watching the evolution of generative AI image generation. He said the development of generative AI has "created a lot of debate internally" at the company and "a lot of sometimes visceral reactions". "What is certain is that no one expected such a technological leap forward in just a few weeks," Bellenger said. "Creative genius" will no longer be limited by production skills thanks to generative AI tools, one enthusiast contended. She also anticipates ad companies with lean budgets will resort to AI tools to save money on workers.