Nice people don’t value money? Your personality may reveal your savings skills

March 08, 2023

“Could we simply highlight how saving money would help them protect their loved ones? Wealthy participants saved the most, but self-reported saving goals matching participants’ personality traits explained around five percent of the variance across all income levels. A second experiment included 6,056 participants, each taking part in a saving incentive program through non-profit money saving app SaverLife. Another set received emails that did not fit with their personality, and a third team received randomly-selected goal messages. The fourth group received emails with a generic statement encouraging savings without a particular aim and the fifth control group did not get any emails in their inboxes.