However, she's ramping up advertising and is expected to travel more outside South Dakota. In this Oct. 1, 2022, file photo, Iowa Governor speaks at the Iowa State Fairgrounds in Des Moines. | South Dakota Governor Kristi Noem speaks at a hearing at the U.S. Capitol in Washington, D.C., on June 15, 2023. And that's had some benefits to South Dakota, but it's also meant that she has horizons beyond just being governor of South Dakota," said one South Dakota GOP official. Still, all would-be vice presidential candidates could have a tightrope to walk, lest they appear too eager for the role.