Opinion: With Meta’s Threads, Zuck seized an opportunity and took a page from Steve Jobs

July 11, 2023

Meta Platforms Inc.’s new entry into the social-media space, Threads, has seized an opportune moment amid much frustration with Twitter, with Mark Zuckerberg also deploying elements of Apple co-founder Steve Jobs’s well-known copycat tactic. Meta META, +0.13% Chief Executive Zuckerberg has never been shy about mimicking good ideas from tech competitors. And at the moment, he can change course at a whim, as he did last weekend when he limited how many tweets you could read,” Bajarin said. Meta is taking advantage of its existing user base and making it easy to import followers from Instagram. “But they have this additional market power now, they have a huge pool of very important information for themselves.