Piers Morgan is pivoting to digital

February 09, 2024

Morgan — and News Corp. — are taking a dive off the deep end of television. Morgan said more than half of his audience is in the United States, and that revenue from U.S. viewers is “exponentially” higher. But Morgan, who said he “co-owns” Piers Morgan Uncensored with News Corp., argues that he is building the foundation of a valuable new video brand along the lines of The Daily Wire, the right-wing American digital platform that Ben Shapiro built around his own voice. But while those platforms may not have taken off, he has broken through on YouTube, where Piers Morgan Uncensored has elbowed its way up the rankings of news brands on the platform. That’s what the YouTube crowd love.”The move to digital will also put Morgan beyond the reach of the British television regular Ofcom, though he said that wasn’t a factor in his move.