Russian Support for Putin’s War in Ukraine Is Hardening

(Bloomberg) -- As Vladimir Putin’s invasion of Ukraine struggles into its second year, his transformation of Russian society is in overdrive. Only about a fifth of Russians want to bring a quick end to the war if that means admitting defeat, according to a Kremlin consultant. “They feel the pressure of the environment and they choose support.”© Bloomberg Russians See Longer War | How long do you expect the war to last? Putin has sought to draw parallels to that struggle in marshalling support for his Ukraine invasion. “And not so much in patriotism and this expansionist nonsense but in hypocrisy and getting used to lies.”Most Read from Bloomberg Businessweek©2023 Bloomberg L.P.