The rest is almost all coming from foreign investors. Putting Russell forward as the face of a deal largely funded by foreign investors could help Forbes' owners get the deal past regulators. While it's not unusual for foreign investors or companies to buy U.S. media brands, it is unusual to structure a deal to make it look like a U.S. citizen is buying an asset, when most of the money being used to fund the deal is originating from foreign investors. whose vice chairman Shiv Khemka led a previous bid for Forbes with some of the same investors, plans to put in roughly $200-$300 million, Axios has reported. Russell was brought into the process by Russian businessman Magomed Musaev, who bought Forbes Russia in 2018, two sources told Axios.