Sports Illustrated draws interest from 2 more bidders — including Jeff Zucker’s Front Office Sports: sources

January 30, 2024

The license to publish Sports Illustrated is drawing interest from at least two fresh bidders — including Jeff Zucker-backed news site Front Office Sports, The Post has learned. While the auction of the SI license is early, the battered, iconic brand appears to be drawing interest, according to sources. In an interview last spring with CTech, Minute Media founder and CEO Asaf Peled predicted his company would be profitable by the end of 2023. Minute Media said it raised money for the deal from funds and accounts managed by BlackRock. Minute Media is the official North American content partner for top German football league Bundesliga.