The future of iconic magazine Sports Illustrated looked dire Friday after the publisher announced mass layoffs. 3 A George Mason fan holds up a Sports Illustrated magazine in 2006. APAn Arena spokesman added that the company is in talks with Authentic Brands about regaining the license. “We hope to be the company to take SI forward but if not, we are confident that someone will. Authentic Brands, owned by Canadian billionaire Jamie Salter, insisted SI “will continue” – though it did not say who would be at the helm.