Super Bowl ads keep it light by using nostalgia and stars

This photo provided by Frito-Lay shows Aaron Paul, Bryan Cranston and Raymond Cruz in scene from PopCorners 2023 Super Bowl NFL football spot. (Frito-Lay via AP)This photo provided by Frito-Lay shows Aaron Paul, Bryan Cranston and Raymond Cruz in scene from PopCorners 2023 Super Bowl NFL football spot. (Frito-Lay via AP)NEW YORK (AP) — Super Bowl ads are more than just breaks between gameplay during the biggest sporting event of the year: They offer a glimpse of the country’s zeitgeist, along with how major industries are faring. Stars are commonplace in Super Bowl ads, but over the past few years ads have been more and more stuffed with celebrities. And for its first national Super Bowl ad, Molson Coors asked people to bet on aspects of its commercial, like whether it will feature Miller Lite or Coors Light.