Super Bowl Broadcast Is a Crossroads for CBS Sports

February 09, 2024

The sports division will broadcast its 22nd Super Bowl, the most of any network. Even if the network sports divisions have to make adjustments, “not much of it has to do with the N.F.L.,” Mr. Costas said. He pointed to the fact that the Super Bowl would be simulcast on Nickelodeon in a broadcast tailored to children and families. “They may indeed be competitors in the future,” Mr. McManus said of the tech companies. “So, you know, tough to predict the future, but I feel good about our position.”The post Super Bowl Broadcast Is a Crossroads for CBS Sports appeared first on New York Times.