“The Dumb Money Is Gone”: Is the Podcast Boom Going Bust?

April 01, 2023

Nevertheless, last week’s slaughter appeared to be a symptom of the same forces that are bumming out much of the audio world. Not to mention all those dour headlines of late: “2022: The Year That Podcasting Died”; “This Could Be a Rough Year for the Podcast Industry”; “The Great Podcasting Market Correction.” Oof. In contrast to media sectors that are managing inexorable decline—think print, TV news—the podcast market is growing, both in terms of audience and advertising. There’s still more room to grow.”I asked Nuzum to explain what’s going on with the industry’s course correction. “All the changes happening in podcasting were already rolling before the contraction of the advertising market.” (The ad market as a whole, that is.)