TikTok Turns to Creators to Fight Possible Ban

March 14, 2024

Facing a possible ban in the United States, TikTok has scrambled to deploy perhaps its most powerful weapon: its creators. But it may face an uphill battle in the Senate, where TikTok creators are already setting their sights. Last week, TikTok sent a pop-up message to many of its users urging them to call their legislators. On Wednesday, many creators posted videos expressing disappointment with the House vote but optimism about the bill’s chances in the Senate. “There’s still a gap between what’s happening on the Hill and the people we’re able to reach.”The post TikTok Turns to Creators to Fight Possible Ban appeared first on New York Times.