In this photo illustration, the Threads logo by META is displayed on a smartphone with Twitter logo in the background. User traffic on Twitter has slowed since the launch of Meta 's text-based platform Threads, which has already surpassed 100 million sign-ups since its debut last week. "Threads reached 100 million sign ups over the weekend. The company said Twitter's web traffic is down 11% compared with the same days in 2022. Threads reached the 100 million milestone even faster than OpenAI's generative chatbot ChatGPT, which surpassed 100 million monthly users in two months.