Why Andrew Tate’s Gospel Captured a Generation of Boys

March 15, 2023

A photograph posted to Andrew Tate’s Instagram. Illustration: Mark Harris; Photo:@CobraTate/InstagramWhat the boys remember is not one particular meme or video, but how Andrew Tate conquered their TikTok “For You” pages seemingly overnight. The last week of August 2022, Andrew Tate was being Googled more often than Trump, Kim Kardashian, and the queen of England combined. Jacob thinks Tate’s influence on young men is “horrible.”Dylan, who is 17, attends a different public high school in Brooklyn. The first child of Eileen and Emory Tate, Andrew spent his earliest years in Goshen, Indiana.