YouTube TV Is Thriving in the Cable Replacement Space as a ‘One-Stop Shop’ for Consumers

March 12, 2024

With a quarter of pay TV subscriptions now coming from digital services — a shift that is altering the cable landscape — YouTube TV is positioned as a trailblazer. The pay TV division doesn’t have to report growth statistics as often as most of its competitors. The curated YouTube Kids followed in 2015, with YouTube Music and the video-on-demand service YouTube Movies & TV launching in 2018. Source: Company Earnings Reports/Leichtman Research GroupCharter, Comcast, Dish and DirecTV shed 5.81 million subscribers in 2023, while YouTube TV added 1.9 million subscribers. Already, digital services like YouTube TV and Sling control about one quarter of all pay TV subscriptions, Benes said.