Amazon's post-Bezos experiment hasn't gone exactly as planned

March 21, 2023

Amazon CEO Jeff Bezos speaks during an Action on Forests and Land Use event on day three of COP26 at SECC on November 2, 2021 in Glasgow, United Kingdom. Since Jassy officially succeeded Bezos in July 2021, Amazon has experienced its most turbulent period since the dot-com crash. But whether it's bad luck, his own missteps or some combination of the two, Jassy is an unenviable position as only the second CEO in Amazon's history. So far, the Jassy era has been all about belt tightening and retrenchment from some of Amazon's more experimental pursuits. He made the decision to shutter all of its 4-star, Pop Up and Books stores and, earlier this year, announced Amazon would close some Fresh supermarkets and Go cashierless convenience marts.