New sports streamer will change TV as we know it — and may start an industry fight. Execs tell me what they really think.

The new sports streamer that Disney, Warner Bros., and Fox announced Tuesday is a really big deal that could reshape TV . And then they charge the big pay-TV distributors a ton to carry their broadcasts of those games. But if you're the kind of person who's buying an antenna to watch sports TV, you're not going to buy this thing anyway.) NFL games will be part of the new streaming package jointly owned by the Disney-owned ESPN, Fox, and Warner Bros. Also: The big TV guys didn't like it in 2015 when HBO started competing with them by selling itself as a stand-alone service.