Target’s line of trans options, promoted on its website ahead of next month’s Pride Month, sparked even more fury because it targets kids. “Target deserves the Bud Light treatment. “What @Target is doing is far worse than anything Bud Light did,” The Daily Wire commentator Matt Walsh said. InstagramCorporate America’s bid to appeal to more diverse audiences has been met with resistance in some quarters — most notably after Mulvaney touted Bud Light on April 1. The post ignited boycott calls to boycott Bud Light, resulting in year-over-year sales plunging nearly 25% for the week ending May 6.