‘We said no to Elvis Presley sweat and James Dean condoms’: the agent making a killing from dead celebrities

March 23, 2024

In the four decades since he started as a delebrity agent, Roesler says his company, CMG Worldwide, has represented 3,000 deceased entertainment, sports, music and historical personalities. Roesler ended up representing the Elvis Presley estate – not a bad first client to have. “So suddenly, people like James Dean can star in movies again and appear in ads,” he says. “We’ve had people who wanted to market Elvis Presley sweat and James Dean condoms,” he says. “You don’t want to take James Dean, who only starred in three movies, and have him star in 10 more movies, and then future generations think, ‘Oh, James Dean was in this movie and that movie and this other movie was a total flop.’”It’s hard to know where to draw the line, especially when it comes to politics.